customer profitability analysis

Fin
analysis of the revenue streams and service costs associated with specific customers or customer groups.
Abbr. CPA

The ultimate business dictionary. 2015.

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  • customer profitability analysis — CPA The analysis of profits by customer. In the past, management accounting reports focused exclusively on product profitability, but in recent years it has become clear that managers need to understand both product and customer profitability.… …   Accounting dictionary

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  • Customer satisfaction — Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total… …   Wikipedia

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  • profitable customer — A person, household, or company providing long term revenues that exceed, by an acceptable amount, the company s costs of attracting, selling, and servicing that customer. See customer profitability analysis …   Big dictionary of business and management

  • Market analysis — A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and this in turn of the global environmental analysis. Through all these analyses the chances,… …   Wikipedia

  • Porter five forces analysis — A graphical representation of Porter s Five Forces Porter s five forces analysis is a framework for industry analysis and business strategy development formed by Michael E. Porter of Harvard Business School in 1979. It draws upon industrial… …   Wikipedia

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